the patient story

human answers to your cancer questions


Aug 2020 - Dec 2020


Society, Health, Accessibility


Figma, airtable, Twine, Usertesting, WordPress


The Patient Story


Qianning Tang

Project Lead

Brenda Vuong

UI/UX Designer

Anika Singhania



Stephanie Chuang

Entrepreneur, Founder of


We are working with Stephanie Chuang, founder of The Patient Story, to continue her mission to provide resources and human answers for some of the most vulnerable people out there: cancer patients and their family/friends.

Our partner is a website containing a growing library of cancer stories from patients, surviors, and caregivers. While doctors help with treatment and the medical journey, The Patient Story makes an impact by helping people feel less alone and empower them in their own healthcare journey through sharing the stories of survivors.

The problem

Stephanie’s current interview process for content creation is long and tedious. From an overwhelming amount of applicants to keep track of, to hour long interviews and labor intensive manual transcriptions, the system in place is inefficient and divides her attention from how to grow traffic to her website. So, here was our objective: To expedite content creation through interview automation in order to attract higher foot traffic to site.

Who is our user?

Stephanie & TPS Interviewees

who are cancer surviors with very diverse experiences with treatment and healthcare.

Our users need...

A new application process to onboard potential interviewees.
An automated interview process that does not require intense human capital.
A positive experience with and all that it has to offer!


Our solution to the problem: After dissecting our objective and problems at hand we decided to first, revamp the application process to minize Stephanie’s decision fatigue when selecting potential interviewee applicants, second, automate the interview process by embedding speech to text transcription tool with an online interview webpage on Lastly, we also left behind a design guide for the patient story website.


New Application Process

How might we make the application process more efficient to reduce any extra labor?

The Patient Story receives numerous applications a month. Although it’s beyond exciting that they are experiencing such growth, and that there are so many people that want to share their story, it’s difficult for Stephanie to get back to every single person that applies.

In order to help fix this, we aimed to find a solution that would search for specific types of cancer patients that Stephanie was looking to interview. Then, it would notify her when it does.

Our solution was Airtable:

  • When the application form database is updated with a new entry, it checks to see if it has a certain “condition” that Stephanie is specifically looking for, like Ewing Sarcoma.
  • If it contains that condition, then it will automatically notify her.


Automating the Interview

How might we make the interview completely independent and keep the patient engaged?

The current form of interview is labor-intensive. Stephanie meets with participants for an hour long interview, then transcribes it by hand. As more folks are interested in sharing their stories, interviewing manually is no longer a sustainable option.

After much iteration, we decided to create an interview questionnaire that participants can fill out. We had three main pain points to resolve: automating the transcription, and question asking, and minimizing survey fatigue.

For the question-asking, we created a typeform survey that relays questions for participants to answer. To customize the interview to each particpant we took advantage of “logic jumps” that allow the survey to skip to questions that pertain to the participant’s unique situation. This additionally resolves the issue of survey fatigue as participants do not need to click through questions that do not relate to them.

For the transcription, we went with a speech to text Wordpress plugin software called Voxpow which allows participants to say their answers to questions out loud and that is automatically transcibed into the computer.


Design Guide

How might we create a more relaxing atmostphere and experience for users who visit information heavy websites such as The Patient Story website itself?

When the project was coming to an end, the team took a step back together and revisited the main objective that guided us through this journey. While we have been focusing on elevating the efficiency of content creation, we realized that we also want to leave stephanie with a design guide on how to better present these stories that are so vital and prescious to the cancer patient community. What better way to increase traffic to a website than to focus on the very user experience itself

To begin the task of putting together a design guide we began by tackling the existing UIUX of By first breaking down the current task flow as well as the userflow, we got to work on pages with the focus to minize what feels like a floodgate of information through different visual reorganization.

After working closely as a group we put together a design guide for Stephanie which she can use as reference when expanding thepatientstory platform.